GoodTrader offers a fully personalized and consultative approach for easy selection of investment targets. This is achieved with a consultative user interaction, which will guide the investor through the selections that are relavant to setting up the personal investment strategy. Later on the preferences can be easily changed either through the same guided user interface or directly accessing the relevant setting.

The investment targets and risk exposure can be tailored in a comprehensive way. The investor specifies the funds available for investment, including cash, securities and continuous saving plans. To complete the initial customization, the investor specifies the targets for growth of the capital and also the allowed risk exposure. The purpose of this is to plan ahead an optimal path for wealth accumulation aiming at maximum growth but ensuring that in the volatility of the investment is within the the confort zone of the investor.

Each investor is an individual. GoodTrader respects that by allowing flexible involvement models. The investor may choose to specify the investment strategy in more detail, to the level of selecting individual stocks or other securities which can or cannot be part of the portfolio. These selections can be viewed and changed in the internet at any time. This is very useful for investors that actively follow business news, and want their portfolio to reflect their view on the market. All stock selections are voluntary, and some investors let GoodTrader to do all stock picking on their behalf.

The investor has at any time access to reporting of the portfolio over the internet or even with a mobile phone. The report shows in-real time all orders when they are executed in the exchange, current portfolio, current and historical portfolio value and volatility. All accrued commissions and fees such as brokerage costs are fully itemized as well.

For many, investing is a social activity. We at GoodTrader believe that is the case for most of the individual investors. Sharing experiences and opinions with other individual investors is not just fun but maybe even more importantly beneficial and financially rewarding. To meet this need we at GoodTrader offer open and free discussion forums and blogs for our customers and other guests.

Until today the individual investor has suffered from the limited access to different type of investment options. The hinderance was before the limited access to different geographical areas in the world, different type of securities, derivatives, stocks, bonds, options, agricultular and commodity related securities which had to be bought through several different service providers. The situation has improved continuously by the entrance of the internet direct access brokerages into the market, which offer consolidated order routing to many marketplaces. For some investors, today the problem is partly the overwhelming selection of investment targets. It is humanly impossible to follow all markets and all security types in the world. GoodTrader fixes both these problems by allowing access to a great variety of asset classes from all parts of the world in a way that the investor is not expected to know in detail - or at all in automatic trading – the different investment targets.

GoodTrader is set to recreate the cost structure models for personal fund management. This will create cost savings to the investors by eliminating the need for costly human intensive structures that would erode the investment profits. GoodTrader is 100% focused on delivering the best quality individual investment service at the lowest possible price. This is possible through our advanced proprietary technology, which has enabled us to automate the whole service process. This means no less than a breakthrough to the individual investor, which will be the beneficiary of the costs savings we provide.

GoodTrader is a good trader. The proprietary portfolio optimization technology is based on sound scientific principles such as modern portfolio theory, advanced probability modelling, and autoadaptive systems. The innovation lies not in the theoretical fundaments, but in the ground breaking implementation, which we have metaculously cultivated since 1998. The system has been successfully backtested with more than 15 years of intraday data from NYSE and NASDAQ. We have done test with various exchanges in the US and in Europe and spent enormous effort to ensure that our trading engine is solid both theoretically but more importantly in practice in real exchanges and markets. Together with the costs savings, the optimized performance of GoodTrader provides excellent returns on investment to the individual investor.